Very few things in the world bring out the "trolls" of the internet like seeing an online advertisement for luxury timepiece.
And although I can't speak directly to the psychology of the some of these keyboard warriors, I have to assume that some of their comments come from lack of education.
So if you are looking for a pre-owned Rolex or any other luxury timepiece you may seem some watches described as "naked" and wonder "How can a watch be naked?"
Quite simply, when a watch is sold as naked, it means that the sale only includes the watch, and other accessories (like the original box, papers, and warranty information) are not included in the purchase. But to expand on this, I thought it would be helpful if I shared my response to an uneducated, internet troll, who was leaving negative comments on a Rolex Hulk, the Submariner with the green ceramic bezel (Reference number 11610LV) that I had posted for sale online.
"Quick explanation about Rolex warranty card (aka. “papers”) for anyone that is unfamiliar.
Generally, when a watch is originally sold from a Rolex Authorized Dealer, the purchase will include the watch, box, warranty card, a hangtag and other booklets.
However, when watches are sold from dealer to dealer, some of the accompanying accessories of a watch (as outlined above) may be either misplaced or held-back for one reason or another. Or, in another scenario, the original purchaser of the watch may misplace the paperwork, warranty card, or any of the other accessories that came with the original purchase. Either of these situations is equally likely; therefore, when a watch is sold as "pre-owned" it may be missing some the items that were included (or should have been included) in the original sale from the Authorized Dealer.
So yes - To any collector, missing any of the items that came with the original purchase will dramatically impact the perceived value of a watch and might even call into question the watch's authenticity. So much so that some buyers are uncomfortable purchasing a pre-owned watch, and will choose to only purchase watches from an Authorized Rolex Dealer, or will not even consider purchasing a watch that isn’t “complete”.
On the other hand, there are many reputable dealers (I hope I have earned the right to be in those ranks) who sell pre-owned watches and price them accordingly based on the current market price of the timepiece and scope of what is included in the purchase.
These “reputable dealers” sell based on the trust that they have earned in the marketplace and offer tremendous value/savings to their clients.
Also, as a quick note, in about 2010, Rolex made the decision to go to a “scrambled” serial number naming convention (as opposed to an alphabetical/sequential system as in previous years) so for any Rolex watch, post-2010, without a warranty card, it is basically impossible to determine the year of production solely by a serial number lookup.
In this specific situation, I got this watch in on a trade and I have priced it aggressively, in line with current market comps for “naked” Rolex Submariner 116610V (Hulk) watches, although my sale will include an authentic inner/outer Rolex box and a certificate of Authenticity, which usually adds $150+.
So I agree, this watch may not be for everyone, but for someone who is looking to wear a Rolex Hulk immediately (not waiting years for a call from their AD) and looking to save thousands over other market comps, this is a once-in-a-lifetime opportunity.
I hope this explanation helps educate all interested parties and please know that I back this sale with my reputation that I have built in the jewelry business since 2004."
Life is full of choices and one of the decisions that many of my friends and I have made is to wear luxury timepieces.
Granted, some people will never understand why we choose to spend thousands of dollars on a wristwatch when there are options from any department store for only $19.99 and ultimately, whenever someone asks “What time is it?” we will still most likely pull out our phone to check the time.
So, I decided to ask a few of my friends the simple question:
“Why do you choose to collect luxury timepieces?”
Below are their responses:
Brandon W. Douglas
My first experience with a real timepiece is when my grandfather let me try on his Rolex Day-Date when I was 10 or 11 and immediately felt something special.
For years I wore "fashion" watches until I could afford a Rolex of my own, a Rolex Explorer. I remember the experience and the pride of ownership. It’s tough to explain, but I know my fellow watch collectors can relate with - It's an experience, a feeling, and not "logic", like seeing a piece of art that strikes you deep.
I wear luxury timepieces because it connects me to the past experience, with my grandfather, and future experiences with fellow members of the watch enthusiast club.
Wearing a luxury timepiece elevates you as a man. It embodies everything you would look for - craftsmanship, value, recognition, and knowing that it will last decades is a bonus.
For me, wearing a high-end wristwatch give you that "first impression" advantage.
A mentor once told me when you show up with nice timepiece or a nice car it will automatically open doors for you that will never be available for you otherwise. Of course as I learn more about luxury timepieces, I also start to appreciate them more-and-more to a point where I am almost addicted now.
Berk "Sultan" Boochook
I choose to wear luxury timepieces as they are statement pieces that communicate my sense of style and personality.
The timepiece I chose to wear right at that moment is a reflection of success, power, sophistication, adventure, and a sense of being a horology aficionado. It is a natural extension of one’s soul and being!
Andres Blanchard Delgado
Two words - Asset allocation.
My investments in luxury timepieces allows me to make a smart financial choices and gives me the opportunity to wear and enjoy watches that the majority of the people won’t have because they lack financial education. Luxury watches protect, and have sometimes multiplied, my money.
There are a couple of reasons why I choose to wear a luxury timepieces, but the main one is because it starts conversations.
There have been countless time that, because of the watch that I happened to be wearing, I have gotten into conversations with people, or gotten access to certain "circles", that have afforded me unique opportunities. The other reason is basically I appreciate the art and craftsmanship that goes into the making of luxury watches.
To me a luxury timepiece represents the perfect intersection of form and function.
The engineer in me appreciates the mechanical design and craftsmanship of making an accurate watch that needs no batteries, and at the same time, the aesthetic design is like wearing a piece of art of your wrist.
For me, my watches mark milestones in my life and a reward for reaching a goal. You know how some folks will get a tattoo to mark an event of some sort?
Watches do that for me.
That’s not to say I don’t appreciate the beauty, craftsmanship and engineering that goes into them, that’s the icing on the cake for me.
Job C. Gracia
Honestly for me personally, a luxury timepiece represents my dreams and hard work of one day making it big. And definitely very good conversation starters.
So why do you choose to wear luxury timepieces?
Share below in the comments.
Although almost every watch enthusiast dreams of having their watch case filled with limited-edition AP Royal Oak Offshores, a Patek Philippe Nautilus, a Richard Mille and a Meteorite Rolex Day-Date, a balanced watch collection should include some variety. So what are some luxury timepieces that you can wear (and be proud of) on your journey to these "grail" pieces?
Here are 3 "affordable" watches that every watch enthusiast should have in their collection.
Vintage Rolex DateJust
The definition of the word "vintage" is often up-for-debate but for the purposes of this blog post, I will define "vintage" as anything older than 25 years old - so yes, that Boyz II Men song that you used to listen to in your friends Geo Prizm can be considered "vintage".
Now back to watches....
There are plenty of vintage Rolex Datejust models under the $5k mark and even though the 36mm case may seem small compared to some modern watches, it is a must-have in your collection.
For many watch collectors this will end up being an every-day-carry, but even if the classic, vintage Rolex doesn't become your EDC, consider adding a unique, vintage DateJust (like the one pictured) to broaden your collection.
Stainless Steel Sports Model
Most people will think of a Rolex Submariner or Daytona when they hear "stainless sports model" or "professional watch" but other brands have so much to offer in this category.
Two of my favorite non-Rolex stainless sports models are the Omega Speedmaster and Panerai Luminor (not pictured).
For me, both of these watches are iconic in their own right and can easily live up to that old watch saying of being able to "take a licking and keep on ticking".
Complicated Conversation Piece
Last but not least, make sure that you have a "show piece" in you collection. Something that you are not only proud to wear, but that allows you to impress even most-knowledgeable horologist with your understanding of the complications of your timepiece.
One of my favorite "complicated conversation" timepieces is the Montblanc Nicolas Rieussec.
In addition to showing beautifully on the wrist, this is an automatic watch equipped with a Monopusher Column Wheel Based Chronograph. Additionally, this watch also includes a Date, GMT, and Day & Night Indicator complications.
Don't you feel more sophisticated now after reading that last paragraph?
There are many options for other brands like Breitling, Ulysse Nardin, IWC, and Zenith, but make sure you have a watch that is just as fun to talk about as it is to wear.
In closing, regardless if you are just getting started collecting luxury timepieces or already have a million-dollar watch collection, make sure that you have some variety in your collection. With watches like the vintage Rolex, stainless sports model, and highly-complex and complicated timepiece you will easily be on your way to a diverse collection while chasing your grail wristwatch.